This advertising campaign called for a target audience twist. Glade’s current target audience is usually women who are anywhere from 25 - 50 years of age. The goal is to switch the target audience to reach a demographic of men who are 25 - 50 with busy lifestyles.

To accomplish this I designed a billboard ad that can be quickly seen while driving, social ads that can be seen on social platforms, and a couple magazine spreads that show men doing their everyday tasks.